Join us in protecting vulnerable lives on our roads

Explore the data - Share the truth - Drive reform

Until now, understanding the true scope of road violence has been nearly impossible. The data has been scattered across agencies, buried in PDFs, or locked behind paywalls, leaving advocates, journalists, and everyday people in the dark.


Our AI-powered data tool changes that. For the first time, you can see the full picture of how (and where) the system fails to protect people outside of cars.

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See our work in action

Evidence that we’re changing lives

 

The response to the video has been overwhelming. We never imagined that it would be seen by so many. It feels impossible to engage all the comments but we’ve been uplifted by the kindness and compassion that has been shared with us. As introverts, we aren’t accustomed to this level of visibility but we feel a responsibility to continue to speak up because this conversation is so important and goes beyond our own story.

 

Thank you for all the work you do. Not that many organizations like this exist. We really appreciate the advocacy.

 

Thank you for spreading awareness!! My husband was unfortunately hit by a car but grateful and a miracle he’s alive! #keepgoing

 

The lives saved because of his legacy will be forever an impact. It shouldn’t be this way. The Boulder community lost an incredible human who was far more than only cycling as his heart was seen always. Magnus, a friend to all on BJC and your incredible son should never have been taken away in reckless driving. We love you guys and know his impact of his character and skill on and off the bike will never be forgotten.

 

Absolutely brilliant strategy taking them by bus to the places lives have been lost. Bravo.

 

Thank you for the work you do.The literal slaughter of people who choose an alternate way of commuting is at its crisis point.

This is the impact our work is having on families, communities, and the future of our streets. We’ve proven that when we come together, change happens. Help us take this fight further.

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Our guiding light

  • Our Mission

    Our mission is clear: Honor Magnus White's legacy by making roads safe for cyclists and pedestrians. Technology companies, car manufacturers, and policy makers can all fix this - fast. But we have to make them. Every day we wait, more lives are lost.

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  • Magnus’ Story

    In 2023, 17-year-old Magnus White, a son, an athlete, and a friend, was killed by a car while biking home from training. We do this work to honor his legacy and prevent more children, parents, and partners from being killed by cars.

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