The New Voice
for Change
Born from tragedy and fueled by urgency.
Our mission is clear: honor Magnus White's legacy by transforming how drivers behave around cyclists and pedestrians. Behavior change is immediate and effective. We're not asking nicely. We're making change today.
We cannot afford to sit back and hope for slow policy changes or long-term infrastructure improvements. People are dying now, and we need to act now. No apologies. No more stolen lives. No more shattered families. We're committed to making the roads safer today.